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A grid of rectangular cards in varying shades of grey, black and white, laid over a bright yellow background. Each card features a different halftone dot pattern, creating a gradient of tones across the arrangement.

Sagmeister & Walsh create business cards for your inner angel and devil

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Date
13 March 2013

You meet a lot of people in this business and – as in any walk of life – they tend to range from the sublime to the ridiculous. Fortunately though help is at hand courtesy of Sagmeister & Walsh’s new work for moo.com’s Luxe Project. The notorious design duo have created a series of seven sets of seven cards: “To be handed to anyone you meet who delights or annoys you.” Called Halftone Satifsfaction, the messages on the cards veer from the joyful, " It’s a delight to be around someone who loves what they do," to the, well, brutal, “Fuck you. Eat shit.”

The backs of the cards range from pure white through a black dot effect to pure black, reflecting the tone of the message on the reverse. Uber useful for that next awkward private view, all the profits are going to the Coalition for the Homeless so you can feel good while you make others feel good, or assuage your guilt at being so jolly rude.

A black card rests inside a white textured box. White sans-serif text reads “IT’S A DELIGHT TO BE AROUND SOMEONE WHO LOVES WHAT THEY DO.”
Above

Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

A white open box holds a stack of black cards. Beside it, several cards are laid out, showing a gradient of black and white halftone patterns.
Above

Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

Five stacks of square cards are arranged on a black surface. Some cards are white, while others are black with short phrases in white sans-serif type, including “You are a waste of time.”
Above

Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

A black card sits inside a white textured box. Small white text in the centre reads “YOU ARE A WASTE OF TIME.”
Above

Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

A black card rests inside a white textured box. White uppercase text reads “YOU HAVE TOO MANY MOUTHS AND NOT ENOUGH EARS.”
Above

Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

White text on a black background reads “A PICTURE IS WORTH A THOUSAND STARES.” The text is framed by the white, textured edges of a box or folder.
Above

Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

A black card sits inside a white textured box. Small white text in the centre reads “YOUR EYES ARE LOVELY.”
Above

Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

A black card sits inside a white textured box. Small white text in the centre reads “FUCK YOU. EAT SHIT.”
Above

Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

A grid of small, square paper samples in black, white and grey. Some samples feature fine linear patterns and textures, while others are solid colours.
Above

Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

A stack of black and white cardstock sheets. The top sheet is solid black, while the layers beneath feature various polka dot patterns.
Above

Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

A person holds a small rectangular card covered in a dense grid of black dots on a white background. The card is held against a plain grey backdrop.
Above

Sagmeister & Walsh: Halftone Satisfaction for moo.com’s The Luxe Project

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About the Author

Rob Alderson

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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.

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