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A person in a light-coloured blazer sits alone at a table inside a cafe. A sign on the window above them reads “SORRY WE’RE CLOSED” above a list of business hours.

Sam Gregg's latest work uses photography to rediscover his hometown of London

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Date
15 February 2019

Last time we wrote about photographer Sam Gregg’s work, it was his series See Naples and Die which formed the basis of our conversation. At the time, he was living in the city, teaching English over the course of a year. Prior to this, Sam had spent three years in Bangkok, working for an international film company. Upon his return to the UK in early 2018, he realised that his time away, “coupled with the present, constant rhetoric about nationality”, meant he was experiencing a disassociation with being British. With this in mind, he began exploring his hometown of London in an attempt to reconnect to it the only way he knew how, with a camera around his neck.

“My solution beforehand would have been to pack-up shop and find the first plane out of there, but I knew I couldn’t keep doing that forever. I had to tackle this dissatisfaction head on and get to the root of the cause,” he tells us. “Up until 18 I’d had a rather sheltered existence at home, only to move to a university bubble (also in London). When I was finally out on my own two feet I hopped on a plane straight to Asia. This year I realised that my disassociation with London stemmed from the fact that I’d never gotten to know my home city.” Titled Blighty (a working title), Sam’s latest work is the result of his digging up his roots, and having “a good rummage around in the dirt”.

A series of beautiful portraits, at times Blighty feels like stepping into a time warp, a direct result of the subjects Sam chose to document. “Up until this point, the series has been shot in London, mostly in the East End, where most of the remnants of British culture from the turn of the 19th Century are still visible,” he explains, “the part of English culture that I’ve been focusing on is essentially the last tangible remnants of pre-war British culture.”

A person in a dark navy blazer and a red garrison cap stands before a teal door. They wear a collection of medals and ribbons on their chest. The door is set within a weathered, ornate teal archway with peeling white paint.
Above
Left

Sam Gregg

Right

Sam Gregg

A person with white hair and a deeply lined face looks directly at the camera. They wear a plush, white faux-fur coat with a single large button.
Above

Sam Gregg

In turn, Blighty not allows Sam to spend time getting to know his own culture again, but it documents an important moment for London as a whole. With nostalgia-inducing images taken in pie and mash shops and pubs, his images are testament to the family-run businesses that are slowly but surely being driven out and replaced by big business, corporate London. “Many have disappeared already, and who knows for how much longer the rest will be around, so I believe that now’s the time to document this unfortunate changing of the guard,” Sam adds.

Ultimately, Sam’s series has proved to be a cathartic process for him. Where he was looking at Britain from afar before, photography has enabled him to make ties with it again, and delve deep into what it means to be British. On the question on what exactly that is, he concludes: “What it actually means ‘to be British’? God knows. That’s near impossible to define and I’m happy to leave it that way. All I know is that we’re a complicated bunch, but, if you peel back just a few layers, we’re just like everyone else, with an added dash of self-deprecation and sarcasm.”

With plans to turn the series into a larger panorama documenting the length of the country, keep your eyes peeled for more cinematic, intimate and explorative portraits.

A view from inside a cafe looking out through a steamed-up window. Bold lettering on the glass reads “PIE & MASH” and “EELS”. A small table in the foreground holds salt and pepper shakers. Two dark leather booths frame the scene.
Above

Sam Gregg

A brick apartment block is heavily decorated with England flags and bunting. A soft ice cream van parked in the foreground reads “SOFT ICE CREAM”.
Above

Sam Gregg

Two people sit side by side at a table in a cafe, looking towards the camera. They each have a white mug in front of them, and a red menu board hangs on the wall behind.
Above

Sam Gregg

Three wooden chairs are seen through a sheet of textured, frosted glass. The glass distorts the shapes of the chairs, creating a blurred and watery effect.
Above

Sam Gregg

A person with long grey hair sits at a cafe table, looking directly at the camera. They wear a blue cardigan and hold a fork and knife over a plate of food.
Above

Sam Gregg

A person wearing a white bridal veil and a faux-fur coat looks downwards. In the background, another person watches them from a window.
Above

Sam Gregg

A group of people stand together indoors at a party. In the foreground, a person in a red dress drinks from a glass while a child in a pink lace dress looks towards the camera.
Above

Sam Gregg

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About the Author

Ruby Boddington

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Ruby is Senior Creative at It's Nice That, overseeing our visual output across platforms and projects. Before that, she was associate editor on the editorial team, after joining in September 2017 following graduation from Central Saint Martins.

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