Santa France is fluent in the visual language of computer generated imagery

Date
30 July 2019
Reading Time
2 minute read

A few years back when we first wrote about the work of Latvian digital illustrator Santa France we caught her just at the beginning of her artistic career. Since then, her approach to 3D modelling has excitingly developed into illustrating more complex objects in a futuristic blue colour palette, one we’ve come to recognise as her signature style.

Considering her development, there has been a slight shift in Santa’s work as she now concentrates on more singular objects, rather than depicting interior scenes. Santa explains that it’s a way of working that developed naturally as she was “looking for bigger challenges,” she tells us. “I became interested in creating more abstract and conceptual compositions consisting of objects that transfer an underlying theme or idea, without it being obvious right away.”

As an artist who works digitally, and who can theoretically depict any object, the options and references for Santa to interpret are seemingly endless. This openness has created an unlikely source of inspiration for Santa, and a lot of her recent work “has also been about being overwhelmed with information, so the clusters of objects make sense to me conceptually,” she explains.

In addition to being more confident with her capabilities when working with 3D software, the illustrator is not only finding herself more adept at visualising objects but at also contrasting “realistic looking, organic objects with artificial, man-made things,” she points out. By considering the objects she will render with such conceptual care, Santa’s work embraces “the visual language of computer-generated imagery,” but also allows her “to use it to my advantage more successfully,” she says. “The resulting style creates a certain uncanniness that I enjoy while still preserving some qualities of a traditional still life composition.”

These developments in her work, which are both technical and personal mean Santa’s work has rightfully caught the eye of gallerists, with two solo shows in Riga already as well as exhibiting in several group shows. We can only imagine the extra edge Santa’s work has once it’s taken off-screen and into an exhibition context and we hope she heads over to our side of the pond so we can see this too!

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Santa France

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Santa France

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Santa France

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Santa France

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Santa France

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Santa France

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Santa France

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Santa France

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About the Author

Lucy Bourton

Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. In October 2016 she became a staff writer on the editorial team and in January 2019 was made It’s Nice That’s deputy editor. Feel free to get in contact with Lucy about new and upcoming creative projects or editorial ideas for the site.

lb@itsnicethat.com

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