Earlier this month, the Serpentine Pavilion opened to the public. The beguiling, multicoloured woven structure designed by Spanish architects SegnasCalgo sits in Hyde Park like a more grown-up version of a fort you might have built when you were a child. Over the last decade and a half the annual architecture commission has become a much-anticipated beacon of design, and to celebrate 15 years of the Summer Pavilion, the Serpentine Galleries have teamed up with Kidesign, Marina Willer and the team at Pentagram to launch a digital platform and national campaign to foster the aspiring young architects of tomorrow.
The Build Your Own Pavilion: Young Architects Challenge invites children aged eight to 14 to submit their own Pavilion designs on the website and at summer workshops, teaching them about designing, building and past Pavilions. “The goal of the identity is to inspire young architects by making design look approachable and achievable,” says Pentagram. The sunny campaign identity is made up of Hiromi Suzuki’s hand-drawn illustrations of each of the previous pavilions, and Suzuki has used the same inks and papers used by many children to give them a familiar, easy-going feel and encourage them to take part.
- From documentaries to exhibition design via portraiture and painting, relive June’s Nicer Tuesdays
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- Material Literacy: Why we need to rethink language to survive the climate crisis
- Welcome to Response and Responsibility, a look at creativity and climate change
- Maurizio Di Iorio tricks the eye with his illusory photography
- With “personality and warmth”, Laura McCluskey turns her lens to those around her
- How Pelle Cass creates his jarring “still time-lapse” images
- Mozilla gives Firefox a new look that goes beyond the logo
- Spotify wants you to listen to more podcasts, so it's redesigned its app
- Say a sustainable hello to the world’s first fully compostable trainer
- Illustrator Faye Moorhouse has made a trilogy of zines about her cat
- Applications are now open for The Graduates 2019!