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A pink book stands upright next to a stack of identical copies. The cover features a dark, surreal illustration of a floral wreath and the title “Printing Friends” in gold serif type.

Snask redesigns Printing Friends magazine and it looks stunning

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Date
28 October 2014

You’ll probably gather form the title that Printing Friends magazine is all about litho fanatics hanging out and inspiring creative work, but for its seventh issue it’s widened its remit to tackle more universal and accessible themes like illustration, photography, typography and personal stories. It’s also travel-themed, meaning they’ve sent gangs of creatively-minded people off around the world to visit lands as far-flung as Austin, Texas, Johannesburg in South Africa and even Kyrgyzstan. Annoyingly Printing Friends is in Swedish so we don’t have a god-damned clue what happened on these trips, so instead we’d like to focus on Snask, whose design expertise has shaped the look and feel of this new edition.

With characteristic flair they’ve designed something that looks and feels beautifully tactile, showcasing the very best of print media. Then they’ve art directed still-life photo shoots, unorthodox fashion stories and commissioned fantastic illustrators – all of which makes Printing Friends look like a seriously exciting slice of ink on paper.

A peach-coloured book cover features the title “Printing Friends” in gold foil lettering. Below the title is a photograph of a lush, colourful floral arrangement against a dark background.
Above

Snask: Printing Friends

An open magazine spread featuring a food photography project. The right page shows a frying pan with bacon and two fried eggs on a dark background, accompanied by the title “KONTINENTAL”.
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Snask: Printing Friends

An open magazine spread featuring a large headline that reads “Kirgizistan”. The left page shows a pale green room with a white canopy bed and a chandelier. The right page is a solid mint green with the name “Maria Libert” and a short block of text.
Above

Snask: Printing Friends

An open magazine spread featuring a bright yellow page and a colourful illustration. The left page reads “Kia Lefwander: ETT ANDRA HEM” above several columns of text. The right page shows a person standing in front of a stylised travel poster that reads “GREETINGS FROM”.
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Snask: Printing Friends

A large, sculptural letter “P” is densely covered in tropical leaves, bright orange flowers and blue feathers. A small fox figure stands to the left, while a golden pineapple sits on the ground to the right.
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Snask: Printing Friends

A large, 3D letter “E” is constructed from a dense arrangement of tropical leaves, ferns and colourful flowers. An owl perches on the top edge, while a small blue bird sits on the middle arm.
Above

Snask: Printing Friends

A copy of “The Travel Almanac” magazine featuring a black and white portrait of Willem Dafoe. The magazine is laid over a marble slab and a cork circle on a split olive green and pink background. Surrounding the magazine are a small cactus, a bright pink feather, and several geometric shapes.
Above

Snask: Printing Friends

A book titled “Atlas över avlägsna öar” sits centrally on a cream square, laid over a navy and dotted background. Surrounding the book are a small succulent, a marble sphere, a toy crocodile and a small yellow lion.
Above

Snask: Printing Friends

An open book shows a spread featuring a quote in large, pale orange text on the left. On the right, a collage of objects on a purple and pink background includes a copy of Françoise Sagan’s “Bonjour Tristesse”, sunglasses, and geometric shapes.
Above

Snask: Printing Friends

An open magazine spread featuring a breakfast menu. The left page shows a curated arrangement of food and drink, including a bowl of cereal, a coffee cup and a yellow glass of juice. The right page contains a block of bold, uppercase text in Swedish.
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Snask: Printing Friends

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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