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A pink book cover features bold, 3D block lettering in olive green. The text reads “MAKE ENEMIES & GAIN FANS”.

Irreverent studio Snask teach us all how to make enemies and gain fans

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Date
9 November 2012

Our old Stockholm buddies Snask have just celebrated their fifth birthday, making them only a little bit younger than us (as a business, not individually; we’re all young, fashionable 20-somethings). To landmark this moment in their history these masters of irreverent design and animation have released a book that documents their unusual rise to graphic superstardom.

Make Enemies and Gain Fans, the book’s provocative title, aims to “share how they think, talk, lie, kiss and tell. You will learn how to pee on yourself or tell pink lies and find out why making enemies is a good thing.” Featuring 188 pages of the studio’s work, tips on being creative and entrepreneurially ruthless, not to mention the delightful pastel pink stock and gold-foiled (we kid you not) cover, this is one volume you really shouldn’t miss out on. Actually you can probably miss out on the making enemies part. We find that doesn’t work quite as well as Snask would have you believe, the scamps!

An open magazine lies on a green background. Across the two pages, the word “YES!” is printed in large, pink 3D lettering against a dark brown backdrop.
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Snask: Make Enemies and Gain Fans

An open book displays a branding project for the Hemslöjden association. The left page shows a collection of craft tools and materials arranged to form the number “100”, alongside a logo that reads “Toledo”. The right page features a dark poster with a stylised “100” and the text “Hemslöjden” and “366 dagar av hemslöjd!”.
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Snask: Make Enemies and Gain Fans

An open book rests on a bright green surface. The left page features a bold headline that reads “TAKE OVER THE WORLD WHY WAIT UNTIL TOMORROW”, followed by several paragraphs of text.
Above

Snask: Make Enemies and Gain Fans

An open magazine lies on a bright green surface. The left page features the bold red text “MALMÖ FESTIVALEN” above a collection of colourful paint pots and a brush.
Above

Snask: Make Enemies and Gain Fans

An open magazine lies on a green background. The left page features a person wearing headphones and holding a poster that reads “SNASK OFF”. The right page shows a wooden table covered in a grid of colourful sticky notes.
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Snask: Make Enemies and Gain Fans

An open book rests on a bright green surface. The left page features a title in serif typography that reads “Knowledge & Sharing: A case study of Stockholm based design-firm Snask”.
Above

Snask: Make Enemies and Gain Fans

An open book shows a photograph of a bright red horse sculpture standing in a parking space. The sculpture is positioned between two black cars on a city street in Stockholm.
Above

Snask: Make Enemies and Gain Fans

A pink book lies on a green background. Bold, 3D black typography on the cover reads “MAKE ENEMIES & GAIN FANS”.
Above

Snask: Make Enemies and Gain Fans

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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