Steve Powers is back with these brilliantly colourful signs currently littering the streets of New York. Created as part of the city’s Summer Streets campaign, a celebration of New York’s public streets to encourage sustainable forms of transportation, Steve’s ICY SIGNS are featured on street lights along the seven mile route.
Inspired by traditional hand-painted signs, Steve uses logos, infographics and pictographs to represent his thoughtful, playful and often funny ideas. The relationship they create with the existing street and road signs is lovely, and the interaction provides an alternative guide around the city. Offering emotional direction and insight for those participating in the Summer Streets route, these signs are supposed to be pondered and considered rather than to warn or restrict us. Steve’s artistic interpretation of something normally so informative and practical is interesting, but placing it in such a public context elevates the project completely.