Sometimes a dead simple idea is all you need to create something really striking. In the case of Studio Lin’s branding of Stampa that simple idea was a rolled up poster. Stampa specialise in limited edition prints produced by some of the best illustrators around – shipped direct to your door. How do they do this? By rolling them up in a poster tube. So what does their logo look like? A pair of rolled-up prints joined at their edges to form an S. Studio Lin also commissioned an entire custom typeface for the brand, but for me it’s that swirling blue S that hits the nail on the head every time. Simple!