M&E direct a film of stuff rotating to excellent effect for our MMMV

M&E is a Swedish studio that I’m going to claim is made up of two brilliant creative minds – Matthew Bolger’s and Emelie Lidström’s. They have a plethora of fantastic work, and most recently they finished this banger of a promo for Snake & Jet’s Amazing Bullit Band’s latest single. This is where my claim falls down. Essentially the name of Snake and Jet’s album is called Stuff that Rotates, so the duo’s idea to film the band with a 1960s-eqsue camera rotation effect isn’t too mind-boogling. However, the level of execution and dedication to build a rig powered by an electric drill, constructed from bicycle and drum parts, wood and metal plates, which was strong enough to hold the weight of a hefty camera does need some appreciation. Groovy.