For a group show at the Institute of Applied Arts at National Chiao Tung University in Taiwan, Ting-An Ho and Yi Hsuan Li created this identity to sit alongside the exhibition. Taking on a palette of black and yellow it makes a punchy impact but is softened by the use of white on the reverse of materials and outlined letters.
The series of posters stand out as the same character is manipulated into different styles from hand-drawn type to more graphic and illustrative interpretations to create multiple iterations. This cacophony of approaches alludes to the different work that’s on show but still intrigues the viewer.
Echoing this idea of change is the set of invites that have been designed with fold lines already in place to encourage the viewer to play with invite’s physical form and turn it into a paper plane. It’s a playful touch and helps towards making the initial glare of the identity less brash and more delicate.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.