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Work / Graphic Design

Twelve studio’s rippling identity for Beijing new media studio

Graphic design studio Twelve was commissioned by Beijing studio and exhibition space Mirror Lake to design its identity. The studio is focussed on VR and augmented reality in entertainment, and Twelve describes the identity as: “beginning with the interpretation of the name, Mirror Lake, as a formless entity that reflects ripples and waves. It embodies the idea of time and objects in motion within multi-dimensional spaces, which is apt for the VR and augmented reality studio.”

They chose type designer Donald Knuth’s Metafont, which “adopts parametric systems to imitate the traditional calligraphic principles of lettering, creating unique unique and dynamic lettering where the widths of each letter responds to the physics of waves.”

The London-based studio was established by Shi Yuan and Rex Chen who have backgrounds that span design, technology, social sciences and philosophy. They are currently working with galleries and architects in the UK and China, as well as on a series of bilingual books on philosophy and the arts.

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Twelve: Mirror Lake

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Twelve: Mirror Lake

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Twelve: Mirror Lake

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Twelve: Mirror Lake

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Twelve: Mirror Lake

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Twelve: Mirror Lake