Graphic design studio Twelve was commissioned by Beijing studio and exhibition space Mirror Lake to design its identity. The studio is focussed on VR and augmented reality in entertainment, and Twelve describes the identity as: “beginning with the interpretation of the name, Mirror Lake, as a formless entity that reflects ripples and waves. It embodies the idea of time and objects in motion within multi-dimensional spaces, which is apt for the VR and augmented reality studio.”
They chose type designer Donald Knuth’s Metafont, which “adopts parametric systems to imitate the traditional calligraphic principles of lettering, creating unique unique and dynamic lettering where the widths of each letter responds to the physics of waves.”
The London-based studio was established by Shi Yuan and Rex Chen who have backgrounds that span design, technology, social sciences and philosophy. They are currently working with galleries and architects in the UK and China, as well as on a series of bilingual books on philosophy and the arts.
- Photographer Svetlana Bulatova documents the environmental trauma of the Chechen wars
- From designer to full time artist, Caroline Walls on her gestural paintings
- Benjamin Muzzin on how digital art needs to be “shaken up badly”
- Choose Your Fighter: illustrator Kevin Sabo’s queering of hyper-masculine gaming culture
- Matthew Jones gives insight into Accept & Proceed's work for Nasa
- Illustrator Jordan Awan on fulfilling his childhood dream
- How Pelle Cass creates his jarring “still time-lapse” images
- Apple's new typeface is available for use right now
- Channelling personality into branding: Commission Studio on Fenty’s new visual identity
- Does the perfect portfolio exist? Top creatives and studios offer their advice
- Droga5 unveils undulating identity for London’s newest outdoor destination, The Tide
- Applications are now open for The Graduates 2019!