Toronto-based Underline Studio creates punchy identity for photographer 

It’s been a while since we featured a branding project for a photographer, and this peppy identity for commercial photographer Daniel Ehrenworth by Underline Studio is an excellent way to break the fast.

Daniel’s style is typically bright and punchy and he’s been been commissioned by a range of clients including Google, Hyundai and Bloomberg Businessweek. “[Daniel] came to us wanting a bold identity reminiscent of 1970s film titles and The Muppet Show,” explains the Toronto-based studio. “We reworked these influences to create a contemporary identity and colour palette that parallel Dan’s style of photography and playful, exuberant personality.”

From tropical yellows to vibrant magentas, Underline places Daniel’s name at the heart of the identity and has sprinkled various nonsense phrases that contain Dan in them through the printed materials, giving the identity even more character. With a high gloss finish and spot matte varnish on the accompanying collateral, the branding is fresh, inviting and fun.