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Two small, folded paper packets, one black and one white, lie on a neutral surface. Both feature the word “SUGAR” printed in a bold, sans-serif typeface that wraps around the fold.

More swish work from Untitled Paris that mixes the classic with the modern

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Date
5 April 2016

Over the years French studio Untitled Paris has impressed us with its cool and collected approach to graphic design, maintaining a pared-back and thoughtful look and feel across its portfolio. Untitled’s most recent projects are no exception, and two that caught our eye are a new identity for an architecture practice and a suite of designs for art and design research laboratory at Ensad, Paris.

The EnsadLab work comprises an all-encompassing visual identity used across posters and other touchpoints, with a colour palette of purple and orange that keeps things feeling fresh alongside a classic serif typeface. The agency’s work for architecture and design group Sugar uses a similar mix of modernity and classicism, shown across a minimalist moving design for its website and a series of print promo work that takes an innovative and adaptable approach to typography.

A typographic poster featuring the words “Ensad Lab Art Design Research” in large purple lettering. The word “Research” is split across two lines as “Re-search”. Smaller orange translations of the text appear in various languages throughout the composition.
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Untitled Paris: EnsadLab

A stack of books wrapped in clear plastic. Bold black text on the covers reads “Ensad Lab”, “Art”, “Design” and “Re-search”.
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Untitled Paris: EnsadLab

A black wordmark on a white background reads “EnsadLab”.
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Untitled Paris: EnsadLab

A four-panel folded brochure featuring purple-tinted photographs and blocks of text. The final panel contains a bold typographic layout that reads “Ensad Lab Art Design Research”.
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Untitled Paris: EnsadLab

A website layout for Sugar, featuring a grid of architectural images on a white background. The images show a lime green interior, a colourful patterned building, and a series of dark wooden structures. Navigation links for “Works”, “About” and “News” appear at the bottom.
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Untitled Paris: Sugar

A wooden picnic table and matching benches sit on a patch of artificial grass in a white room. The image is framed within a minimalist website layout featuring the word “sugar” in the top left.
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Untitled Paris: Sugar

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About the Author

Emily Gosling

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Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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