French graphic designer and art director Victoire Coyon works on projects across publishing and branding, both commissioned and personal projects. “Graphic design seems to be the most appropriate way to respond to a problem and propose an aesthetic system corresponding to the client’s needs,” explains New York-based Victoire. With a love of typography, Victoire describes her style as strict. “I like to analyse and get to the point, constrain myself to rules and restrictions that I impose and offer minimalist design with no frills,” she explains.
This stripped-back approach is applied to every aspect of Victoire’s work, explaining: “I like to convey the concept of simplicity. The less there is, the stronger it is.” As a result, the designer’s portfolio is full of considered and understated projects that use type and imagery carefully.
Most recently Victoire collaborated with Brooklyn-based designer Adrien Menard on the visual identity of WOT (Work Out Truck), a mobile fitness community, which comes directly to your workplace. “We tried to represent the enegery of this new concept through the logotype, which we then applied to different communication media, such as the stationery, the website and the truck itself,” explains Victoire.
- Symbols of freedom "and the struggle for it": a look at the Polish School of Posters
- Soft and pastel-hued, Coline Marotta’s paintings draw from our relationship with tech
- Fyre Festival’s digital designer Tokyo tells its story, two years on
- Jump Ball celebrates the relationship between basketball and the African diaspora
- Stephen Milner’s new series re-contextualises surfing and porn mags through collage
- How Amanda Bonaiuto’s animation for Chocolate Moon turned into a piece of personal reflection
- "I felt I saw the world with different eyes": Jaimy Gail on photographing the concept of normalcy
- Let Salvador Dalí tell your future in a new edition of tarot cards
- Book of Roy: Neil Drabble photographs an American teenager over the course of eight years
- Greta Grotesk is a typeface in homage to the teenage activist’s handwriting
- Double Click October is all about the humble portfolio site
- Graphic Design is Mental: Tips for looking after your state of mind as a designer