Paris-based studio Violaine & Jérémy has created this elegant identity for an exhibition at the Musée des Arts Décoratifs of Paris. Titled L’Empreinte du Geste (The Imprint of the Gesture), the show gathers 18 artists to celebrate craft and consider modes of production and the way things are manufactured.
The last time we featured the studio, it paid homage to Paris’ reputation for painting in its identity for Le Théâtre des Bouffes du Nord and it’s adopted the same approach for this exhibition by alluding to what’s explored in the show. The studio has used illustrations and renders of different textures and imprints from various natural materials like wood. To bring these abstract motifs together, Violaine & Jérémy designed the title font, called Tribute, which has been applied to the signage, the programmes and press kit. The fancy flourishes used on the serifs, arms and feet of the letters feel ornate but not overpowering and the use of cobalt blue gives the identity some impact. Violaine & Jérémy worked with architecture studio DAS for the exhibition design and the sparse and elegant aesthetic ties in with the identity beautifully.
About the Author
Rebecca became staff writer at It’s Nice That in March 2016 before leaving the company at the end of 2017. Before joining the company full time she worked with us on a freelance basis many times, as well as stints at Macmillan Publishers, D&AD, Dazed and frieze.