Product Design: New York's Visibility are creating wonderfully functional objects of use

Date
28 February 2014
Reading Time
1 minute read

Joseph Guerra and Sina Sohrab are Visibility, a New York-based design studio specialising in the creation of simple, functional products. None of their designs rely on the use of expensive materials or fitting into a collective design aesthetic. Rather, each answers its own unique problem, exploring the limitations of products that currently exist on the market and improving them through small but important modifications to their function. Among other things they’ve created a beautiful briefcase fashioned from laser-cut polypropylene – which transforms it from luxury item into universal object – and they’ve revolutionised the humble broom, adding a pivoting head to give it increased usability and minimise damage in storage. Seriously clever stuff.

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Visibility: Oaxaca Case

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Visibility: Oaxaca Case

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Visibility: Oaxaca Case

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Visibility: Suna Broom

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Visibility: Suna Broom

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Visibility: Suna Broom

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Visibility: Suna Broom

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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