Volvo's new luminous paint for cyclists is utterly astounding!

Date
27 March 2015
Reading Time
1 minute read

This won’t be the best-shot, best-edited film you’ve seen all day but it’ll definitely be the most exciting. Volvo (the car manufacturer) have just released a luminous paint that’s invisible during the day and then brightly fluorescent at night as soon as car headlights bounce off it. Spray it on your bike, helmet, clothing – maybe even your face – to make sure you’re lit up like a Christmas tree whenever you set off on nighttime rides.

As someone who cycles to work every day and has spent the winter avoiding near-misses with vehicles on a weekly basis I genuinely couldn’t be more excited about this paint. And the fact it’s been produced by an international car manufacturer is downright refreshing. Nice work Volvo!

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Volvo: LifePaint

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Volvo: LifePaint

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Volvo: LifePaint

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Volvo: LifePaint

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Volvo: LifePaint

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Volvo: LifePaint

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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