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Ace Dutch conference What Design Can Do harnesses the power of our profession

Here at It’s Nice That we showcase an awful lot of what we consider to be the most interesting and exciting design around, but we’re aware that design is about much more than pure aesthetic pleasure. That’s why we jumped at the chance to partner with What Design Can Do, the two-day Amsterdam conference that focusses on the sheer power of our profession, “to change, improve, renew, inspire, involve, shock, move, disrupt, help or solve.”

Like us the conference organisers are not only interested in certain sections of the design world, and the breadth that we hold so dear is represented in their thrillingly multi-disciplinary line-up which ranges from architecture to graphic design, technology to food.

The highlights of this year’s international line-up include Twitter’s head of design Mike Kruzeniski, Fantastic Man publishers Jop van Bennekom and Gert Jonkers, Indian architect Rahul Mehrotra and It’s Nice That favourites Nicolas Roope and Hellcar and Lewis.

What Design Can Do runs on May 16 and 17 in Amsterdam and It’s Nice That readers can get a 10% discount on tickets. Follow this link and use the code BP6195.


Jop van Bennekom and Gert Jonkers of Fantastic Man are speaking


As is food designer Marije Vogelzang


And Hellicar and Lewis who did this piece for Selfridges


A picture from last year’s event (photography Leo Veger)


Workshops at last year’s What Design Can Do (photography Leo Veger)