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A pile of circular badges in blue and white. Each badge features a repeating, stylised typographic pattern that reads “EUROPE”.

Zak Group’s multi-faceted design ability sees them take Europe

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Date
10 March 2015

London-based agency Zak Group are dab-hands at exhibition identities and this one for Europe, Europe at the Astrup Fearnley Meseet is no exception. They designed the identity and accompanying print and promotional materials for this, the first iteration of a touring exhibition curated by Hans Ulrich Obrist, Thomas Boutoux and Gunnar B. Kvaran. The exhibition brought together over 30 young artists all under the age of 35 and from eight European cities. The design referred to the “multiplicity of identities that exist within the continent… Europes within Europe.”

Zak Group is directed by Zak Kyes and Grégory Ambos, their focus is on collaborative practice and the potential for design to impact culture. As well as their design practice they run workshops, contribute to publications and curate exhibitions and events.

A bright, white gallery space with polished concrete floors. A large wall graphic reads “EUROPE EUROPE EUROPE”, followed by a detailed list of dates and names.
Above

Zak Group: Europe, Europe

A collection of blue and white branding materials for an exhibition titled “Europe, Europe”. The set includes a tote bag, posters and booklets featuring a bold, repetitive typographic pattern.
Above

Zak Group: Europe, Europe

Two large posters are mounted on the wooden exterior wall of a building with a sloping glass roof. The left poster features bold, repeating text that reads “EUROPE, EUROPE”.
Above

Zak Group: Europe, Europe

A blue book lies flat on a grey surface. The cover features a repeating pattern of white, abstract typographic shapes.
Above

Zak Group: Europe, Europe

An open book with a bright blue cover. The white page shows a table of contents with titles and names, including “Europe, Europe – en bruksanvisning” and “Berlin”.
Above

Zak Group: Europe, Europe

A white tote bag with black handles features a bold, distorted typographic pattern. The word “EUROPE” is repeated and warped across the fabric in a black sans-serif font.
Above

Zak Group: Europe, Europe

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About the Author

Billie Muraben

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Billie studied illustration at Camberwell College of Art before completing an MA in Visual Communication at the Royal College of Art. She joined It’s Nice That as a Freelance Editorial Assistant back in January 2015 and continues to work with us on a freelance basis.

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