Get It Studio reveals how to transform your creative practice with 3D

“When the projects restarted later that year, we were lucky to have customers ready to follow us on our new adventures,” recalls Sandra. “As the projects progressed, we were won over by a more accessible approach to dealing with the concepts.” Not only was Get It Studio now free of the physical requirements of elaborate sets and equipment for stop motion, but the studio was able to respond to briefs quickly and effectively. Adobe Substance 3D, amongst other software, had unlocked a new, streamlined way of working which gave the studio the time and tools needed to experiment endlessly, and to focus on the finer details.

Having made a name for themselves in the early years through their hands-on approach to projects, playing with lighting, colours, shapes and textures to get the exact results they wanted, Sandra and Alexandre realised they didn’t need to give up this DIY spirit by moving to 3D. In fact, tools such as Adobe Substance 3D offered them even more opportunity to get into the nitty-gritty aspects of design work. They could easily create any form or shape they wanted to, and then explore a dizzying amount of materials and finishes from the Adobe Substance library. They were even able to create custom textures based on those from the outside world and integrate it into their design, achieving a “realistic look” that’s filled with scratches, dust and imperfections. For instance, the studio used the fabric on their sofa and applied the texture to the letter ‘R’ of the commission.

In making this change, Get It Studio has elevated its creative offering and, in the years since, has worked with a range of high-profile clients such as Google, Uniqlo and Hyundai. “Now we are having fun with 3D, and the only limitation is your imagination,” says Alexandre. Get It Studio has also joined a rapidly growing number of design studios that have transitioned to 3D and immediately reaped the rewards. In fact, this type of work is so sought after that, according to It’s Nice That’s recent 3D Skills Report, 63 per cent of digital creatives are having to turn down 3D projects.

For any of our readers that are interested in unlocking the potential of Adobe Substance and bringing 3D into their own work, head over to the Adobe website and learn more about Get It Studio’s story, and what the program can offer you.