What one word best describes your year? Get involved in the Review of the Year Insta Brief


In partnership with

Google Design’s goal is to connect, support, and inspire designers and design technologists.

It’s Nice That’s Review Of The Year 2017 is in full swing, and now we look to you, dear readers, to tell us about your year as well.

We’re not asking for your emails, tweets, texts or calls. Instead, in honour of your creative minds, we’re asking you to craft a visual representation of one word which sums up your year.

Your word can be interpreted through the medium of illustration, photography, graphic design, or even cross stitch if that’s your thing. Just upload the image to Instagram with #OneWord17 @itsnicethat.

On 4 January the It’s Nice That creative team will pick the eight responses they think best answered the brief. The selected images will be featured right here on It’s Nice That, plus you’ll win an It’s Nice That tote bag full of surprises.

To kick things off we asked designer Braulio Amado and illustrator Sara Andreasson to reflect on their year in visual form:

Braulio Amado: Uggghh

“I chose the word Uugghh because, well, fuck.”

Sara Andreasson: Withdrawal

“Although 2017 has been a lot about learning to listen more attentively to my body, what I’m most proud of is actually an example of doing quite the opposite. Despite the violent resistance of my physical self, I somehow managed to overpower and end an eight year-long polyamorous love story with my bae snus (Swedish tobacco) and, in the absence of that, cigarettes. This withdrawal has had me feeling quite strange for some time now, but deep inside I know we’re better off on our own.”

How to enter:

Choose one word which best describes your year.

Incorporate that word into a design, illustration, photograph or any other form of image.

Upload the image to Instagram with #OneWord17 @itsnicethat.

What happens if your image is selected?

Your image will feature on an article on It’s Nice That with a link to your Instagram page. Your image will also feature on the It’s Nice That Instagram with your @ handle tagged into the image.

You’ll win a It’s Nice That tote bag filled with some rather nice goodies.

Tip and bits:

You can enter as many images as you like, but only one will be selected.

The image can be any form of visual, as long as it clearly demonstrates what one word sums up your year.

Think about the character of the word you choose, how could that translate into an image?


Entries are open between 18th December 2017 – 1st January 2018.
Eight final images will be selected by the It’s Nice That creative team, the feature on It’s Nice That on Thursday 4th January.
The final eight selected images will be published on one article on itsnicethat.com and @itsnicethat on Instagram.
All entries must be made on Instagram, including #OneWord17 and tagging @itsnicethat.
All entrants must have full copyright and relevant permissions for the image they enter.
By entering your image with #OneWord17, selected winners give permission for It’s Nice That to publish the selected work on all It’s Nice That social media channels and on www.itsnicethat.com.
By entering your image with #OneWord17, selected winners give permission for Google Design to publish the selected work on all Google Design social media channels.
The final eight individuals selected will win 1 X It’s Nice That Tote Bag, 1 x It’s Nice That Tee, 1 x Printed AW17 with collateral, 1 x Printed Pages SS17 with collateral.
The prize cannot be exchanged for any other service or cash equivalent reward.
You can find It’s Nice That’s general terms and conditions here.

Supported by Google

Google is proud to support It’s Nice That in championing a broad and inclusive creative community with its annual Review of the Year. We believe that design is critical to building great products and experiences, and we’re committed to fostering best-in-class results with efforts like Material Design, a unified system combining theory, resources, and tools to help designers and engineers craft beautiful, digital experiences, as well as through our cooperative efforts at Google Design.

From producing original articles and videos, to hosting creative and educational partnerships and events, Google Design’s goal is to connect, support, and inspire designers and design thinkers. Sign up for the Google Design Newsletter to learn more.

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