Shepard Fairey and Margaret Atwood contribute to 7-Inches for Planned Parenthood campaign

Creative agency and entertainment company, Sunshine, has worked with the 7-Inches Collective to create a 33-track compilation boxset with unique artworks in a new fundraising campaign to support Planned Parenthood.

Initiated by Matt Berninger from The National, the 7-Inches Collective comprises musicians, comedians, artists and authors including Margaret Atwood, St Vincent, Sleater Kinney, Estelle and Bon Iver. As a group of music industry professionals and well known contemporary figures, the collective works in collaboration with Planned Parenthood Federation of America. Sunshine has provided brand consultancy and design services to the initiative, as well as creating a visual identity and designing the physical boxset. Visual artists contributing to the boxset include Shepard Fairey, Molly Schiot, Hisham Akira Bharoocha and Rashid Johnson to name a few.

“We had no hesitation in supporting Matt and the collective behind 7-Inches,” says Sunshine’s group president, Jenna Barnet. “It’s been an honour and a pleasure to share our expertise and learn so much from their team. We urge everyone to support the cause.”

100% of the proceeds from the sales of the boxset and listens on digital streaming services will be donated to Planned Parenthood, whose vital work is under threat of loosing its federal funding.

“Lawmakers with extreme views are working hard to shut down Planned Parenthood,” the collective explains. “7-Inches for Planned Parenthood is a response to this threat. This curated series of 7-inch vinyl records is being made by a group of people who believe that access to health care is a public good that should be fiercely protected. Do we know there’s a joke in the name? We do. We hope the title evokes the rich history of 7-inch vinyl records as a medium for protest music and resistance.

“We see this initiative as the start of something bigger, and hope it will inspire both contributors and listeners to continue to seek out ways to stand with Planned Parenthood and other institutions that are so vital to us all."