Join the Art Directors Club of Europe for a creative festival this weekend
Taking place this Friday and Saturday, the ADCE Festival will be diving into “Prototyping brands for a new era” via a series of talks and workshops.
- Lucy Bourton
- 5 November 2020
- Reading Time
- 3 minute read
This week the Art Directors Club of Europe is hosting a festival bringing together creative types from all sectors of the industry to “celebrate and recognise the art of creativity, design and new creative solutions.”
The seventh edition of its festival will be a virtual and live event where the ADCE is purposefully embracing “European spirit and creativity”, this year with its local member clubs. In turn, speakers will be beaming in from across the continent over the course of the weekend, each offering an “authentic insight into the festival theme and the value of European diversity across our industry.”
Curating both the overall theme and the speaker line up is Steve Vranakis, the former head of Google Creative Lab who currently holds the role of chief creative officer of Greece. “There has never been a better and more crucial time for brands to take a leadership position and try to tackle some of the world’s biggest challenges,” says Steve. “Profit is not mutually exclusive to doing good for the world. Creativity with a conscience is what our industry should be remembered for.”
With this in mind, each speaker across Friday’s festival scheduling will be discussing variants on this theme. Headlining the festival will be a lecture series, “Prototyping brands for a new era” showcasing the creatives and brands who are “showing unprecedented leadership across all aspects of the environment and society,” says Steve. Opening proceedings will be Karel J.Golta of IDEED looking into “rebels to recode innovation”. Later in the day Dr. Rebecca Swift, Global Head of Creative Insights at Getty Images, will be giving a talk titled “From the Generic to the Intersectional” before joining a round table discussion with our very own Managing Director Alex Bec (who is also giving a talk on “Enabling Creativity to Thrive”) and designer Charis Tsevis.
In the afternoon, audiences can expect to dive into further deep discussions, whether it’s from professor Roland Lambrette’s talk on “Creativity and Responsibility”, to rethinking “the Business of Creativity” with Rethink Communications’ Ian Grais. Throughout the day are also a series of “Networking breaks” where visitors can mix with other attendees too, before joining again on Saturday for a series of workshops. Equally as wide ranging as Friday, the next day, audiences can expect workshops on a myriad of topics from looking at “Building Radical Collaborative Teams”, through to “Designing with AI” and “The unpredictable can be positive too!” A further run down of each speaker and the title of the talk can be found here.
The Art Directors Club of Europe is a creative community of over 5000 European creatives with 23 creatives on its board. Beginning in 1990, its owned by its members who each represent “the best of local European advertising and design in an increasingly globalised market”.
If the festival sounds like an exploration of creativity you’d like to get involved with we’re pleased to also offer a 30 per cent discount on tickets, using the code ADCExItsNiceThat. You can find out more and pick up your tickets here.
Created to celebrate and recognise the art of creativity, design and new creative solutions, the ADCE Festival features a packed programme of talks, workshops and networking opportunities, delivered by some of the most innovative and inspiring people around the world.
About the Author
Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. In October 2016 she became a staff writer on the editorial team and in January 2019 was made It’s Nice That’s deputy editor. Feel free to get in contact with Lucy about new and upcoming creative projects or editorial ideas for the site.