News / Product Design

Barnum’s Animals crackers have had a PETA-approved update


Barnum’s Animal Crackers, which, for the last 116 years, showed animals caged in circus boxcars, have had a PETA-approved redesign.

The animal rights organisation first protested the original packaging in 2016, calling for a redesign. Taking this into consideration, the new boxes show an elephant, a gorilla, giraffe, lion and zebra roaming free. Produced by confectionary company Mondelēz International, it began working on a new design with chief marketing officer of North America Jason Levine explaining that “When PETA reached out about Barnum’s, we saw this as another great opportunity to continue to keep this brand modern and contemporary,” reports the New York Post.

Applauding the change, PETA’s executive vice president, Tracy Reiman, says: “The new box for Barnum’s Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows”.