Barnum’s Animal Crackers, which, for the last 116 years, showed animals caged in circus boxcars, have had a PETA-approved redesign.
The animal rights organisation first protested the original packaging in 2016, calling for a redesign. Taking this into consideration, the new boxes show an elephant, a gorilla, giraffe, lion and zebra roaming free. Produced by confectionary company Mondelēz International, it began working on a new design with chief marketing officer of North America Jason Levine explaining that “When PETA reached out about Barnum’s, we saw this as another great opportunity to continue to keep this brand modern and contemporary,” reports the New York Post.
Applauding the change, PETA’s executive vice president, Tracy Reiman, says: “The new box for Barnum’s Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows”.
- Izabela Jurcewicz uses her camera to become both a surgeon and a patient
- XYZ Lab designs a removable and “grotesque” fifth issue for Rouge Fashion Book
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Intimate, safe and romantic: Ekaterina Popova paints the interiors of her friend’s bedrooms
- Alfie Dwyer on creating game-like worlds and moulding tangible films like “putty”
- Through playful forms, Bára Růžičková tackles the rigid structure of the design industry
- Facebook rebrands to distinguish the company from the app
- Jack Kenyon photographs the wondrous spectacle of the Supreme Cat Show
- &Walsh designs Zooba's identity inspired by the busy streets of Cairo
- A book chronicling tiny, bizarre treasures curated by Wes Anderson and Juman Malouf
- Find hidden squares and experimental inktraps in Fatih Hardal's FH Giselle
- Pentagram’s Giorgia Lupi on her data-driven designs for & Other Stories