The BBC has unveiled an animated trailer by Againstallodds for its Rio Olympics coverage. The Swedish studio worked with animation house Passion Pictures — which also produced the BBC’s London 2012 Olympic Games campaign — to create the spot for agency RKCR/Y&R.
The trailer shows animals training in Rio’s Tijuca Forest. A gymnastic sloth, sprinting leopards, volleyball-playing monkeys, a weight-lifting armadillo, a hammer-throwing anteater and synchronised diving crocodiles all make an appearance in the short, which ends with the animals transforming into athletes surveying the Rio landscape.
The Greatest Show on Earth animation is soundtracked by Not Gonna Break Me by British musician Jamie N Commons, and premiered after the Wimbledon final on Sunday 10 July.
- Cleon Peterson's works continue to investigate the evil side of humanity
- Winsor & Newton lifts the lid on the secret tricks of every artist's trade
- Calypso Mahieu’s photography makes the simplest things sexy (some NSFW)
- Foster Huntington’s stop-motion short of an 80s Californian skate off
- Dax Norman’s weird and wobbly animations with “cigarettes and eyeballs a plenty”
- Photographer Evija Laivina explores the ridiculous reality of the beauty industry
- Hate the iPhone X notch? There’s an app for that
- Lisa Simpson’s bookshelf: from the curator of Instagram’s Simpsons Library
- Biplab Hazra’s photo of elephants being attacked by mob wins Sanctuary prize
- Michael Bierut: 13 ways of looking at a typeface
- Uncle Ginger uses hypnotic shapes to animate the facts and feelings of bipolar disorder
- Michel Gondry’s John Lewis Christmas advert – Moz the Monster – is unveiled