For the first time in 25 years, BBC Two is getting a total visual rebrand. On Thursday 27 September, viewers will say goodbye to the various incarnations of the number two which have found themselves filling the gaps between episodes of Great British Menu, The Simpsons, and Working Lunch over the years. These will be replaced by colourful curves, in a move which the channel’s current controller Patrick Holland tells The Guardian is all about "constant evolution, constant eclecticism, constant sense of quality.”
Aware of the pressure placed on the broadcaster by the seemingly unstoppable rise of the online streaming giants Netflix and Amazon Prime Video, the rebrand will be, so the BBC say, cheaper and easier to rework than the previous incarnation. As a result, the BBC should have more cash at their disposal to funnel into making the kind of television they hope will get viewers switching the telly back on of an evening, rather than flipping up their laptop lid in bed.
The visual material It’s Nice That has seen thus far suggests a kind of screensavery approach to things, but needless to say, we’ll be getting up bright and early tomorrow morning to see the rebrand taking us between an episode of Saving Lives at Sea and the day’s instalment of Victoria Derbyshire.
Only time will tell if we miss the little two’s that shuffled around the screens of our childhood.
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