The last time we heard from the guys over at Camden Town Brewery, it had just launched a Bodil Jane designed football kit to celebrate International Women’s Day.
Today its team ambled down Kingsland Road, knocked on the door of the It’s Nice That studio and said, “Hey It’s Nice That, we’re the team from Camden Town. As champions of what we like to think of as ‘pairing great beer with great design’ we’ve decided to team up with 12 artists to produce a range of a selection of prints available with select packs of our highly quaffable lager. Can we come in?”
“Yeah, why not,” we said. “Tell us more."
“Well, we believe great art should be available to all. So we’ve put codes in packets of beer and those codes can be used to access prints by the likes of Jean Jullien and Alice Bowsher and then those prints can be used to brighten up pretty much anything you can affix paper to.”
“Amazing,” we said. “What else have you been working on?"
“Well, we’re also launching a colour-it-yourself installation to celebrate the launch of the limited-edition prints, and that’ll take place on 18 May in Spitalfields, London. Beer-loving aspiring artists can spend the day daubing the town red. Camden Hells red, that is. Because our beer is associated with the colour red."
We thanked the Brewery team for their time and bid them farewell.