We love it here at It’s Nice That when a few of our favourite things come together. As football-mad, beer-drinking design fans with a penchant for both design and good causes, the fact that London brewer Camden Town Brewery is to release a new limited edition kit to raise money for charity has got us feeling a bit like Diego Maradona after he pinged this one into the back of the net in the 1994 World Cup.
The players of women’s team Camden Town Football Club are set to raise a glass to International Women’s Day by donning a shirt designed by female-focused illustrator Bodil Jane, featuring the faces of four famous women who lived and worked in the area. Money raised by replica shirt sales will go to the Fawcett Society, a London-based charity which focuses on gender equality and women’s rights.
On Bodil’s illustrated kit noted poet Sylvia Plath finds herself situated next to Dame Barbara Hepworth and celebrated novelist Buchi Emecheta. Another dame, Millicent Garrett Fawcett – founder of the eponymous charity – rounds the highly creative quartet of Camden’s finest.
“This project has reinvented the conventions of what a football kit can look like and its meaning to those who wear it,” Bodil says of the arrival of this one-of-a-kind kit. “Having illustrated some of the world’s most iconic women, I was so inspired by the women who hail from the cultural hub that is Camden, and I’m proud of the work that now bears their faces and legacy.”
In addition to the shirt sales, anyone who gets a round in between today and 10 March at Camden Town’s flagship brewery will be raising money for charity, with the beer money going straight to the Fawcett Society. Cheers!
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