London design event Clerkenwell Design Week has unveiled a new visual identity, created by Studio Parallel. “We feel that it’s the right time for a change in design direction,” says the agency’s creative director Paul Fox. “We worked to achieve the right balance to add a new visual narrative, and still make it instantly recognisable as Clerkenwell Design Week to the audience.” Set designer Kei Yoshino and photographer Lydia Whitmore worked on the campaign with the agency, creating five thematic images in total. The event’s signature magenta colour palette was retained from previous years.
The new visual identity launches alongside CDW’s new strategic masterplan. Created by architecture practice OMMX, the festival plan aims to “help build a cohesive story as the festival expands and develops.”
Clerkenwell Design Week, which is now in its seventh year, will take place from 24 – 26 May 2016 in various venues across Clerkenwell.
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