One of the publishing world’s biggest companies announced a massive shake-up yesterday, 23 January. Conde Nast — which publishes everything from tech magazine Wired to the self-explanatory House & Garden — will be putting all its digital properties behind virtual paywalls by the end of 2019.
It follows a wider trend as more and more publishers seek to extract enough revenue to survive in a media world where readers — and increasingly, viewers — expect content to be free at the point of use.
Several of Conde Nast’s titles are already semi-locked by paywalls; most It’s Nice That readers will know just how gut-wrenching it can be when you hit your allotted amount of free New Yorker articles for the month.
The Wall Street Journal quotes Conde Nast’s chief revenue and marketing officer Pamela Drucker Mann as saying: “When you put a price tag on something, that must mean you have confidence in the product.”
WSJ reports that 2017 saw Conde Nast as posting losses of $120 million, and notes that the paywall implementation is part of its drive to return to profitability by 2020.
- Minet Kim’s illustrations explore the unconscious through symbols and colour
- Kay Kwon’s graphic design practice arose from his love of rock and hip-hop music
- Sam Gregg's latest work uses photography to rediscover his hometown of London
- Joel Evey tests the visual boundaries of Gap through his “under-the-radar” work
- Madelynn Mae Green’s paintings explore themes of memory, family and domesticity
- Department of New Realities on using VR and AR to give pixels personality
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance