The sell-out David Bowie Is exhibition to be recreated as an augmented reality app

Date
23 November 2018

If you missed the David Bowie Is exhibition that ended earlier this year after a five-year tour around 12 different cities, then never fear, as the exhibition of the music icon’s personal archive will be available in an augmented reality mobile app this January.

Developed by the David Bowie Archive and Sony Music Entertainment Japan, the app grants access to a personal archive of Bowie’s costumes, original artworks, handwritten lyrics, not to mention music videos — all originally featured in the original exhibition. Launching this coming 8 January 2019, the app will be available to download on iOS and Android, on what would’ve been Bowie’s 72nd birthday.

The immersive app will reflect the “the physical exhibition through a sequence of audio-visual spaces” that drew in over two million people worldwide. Artefacts depicting David Bowie’s work and personal life can be viewed through a 3-dimensional, high-quality render, providing a glimpse into the artist’s creative process that resulted in some of world’s most recognisable songs. The app will also be available in seven different languages and a full version of the collection will be available in virtual reality later in 2019.

Above

The V&A museum: David Bowie Is Exhibition

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Jyni Ong

Jyni joined It’s Nice That as an editorial assistant in August 2018 after graduating from The Glasgow School of Art’s Communication Design degree. In March 2019 she became a staff writer and in June 2021, she was made associate editor. Feel free to drop Jyni a note if you have an exciting story for the site.

jo@itsnicethat.com

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