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Studio Dumbar/DEPT® is organising the world’s largest motion design festival – and looking to feature your work

Appearing on a whopping 5000 screens across the Netherlands for a 24-hour takeover of motion design, DEMO festival today opens its call for submissions.

Date
21 April 2022

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It’s Nice That is partnering with DEMO, organised by Studio Dumbar/DEPT®, for its 2022 event. The world’s largest motion design festival, and the biggest open-air exhibition ever organised, you can send your work directly to the organisers to be featured until 30 June.

Studio Dumbar/DEPT® has today announced the return of its Design in Motion Festival (DEMO). A one-of-a-kind motion festival, in which artworks from a range of established and emerging creatives take over public spaces, the organisers are encouraging creatives to send in their motion design work to be featured at the festival, taking place on 6 October 2022.

The first DEMO festival took place back in 2019, taking over the majority of screens displayed in Amsterdam Central Station. It was an incredible feat by the studio, managing to suspend advertising within the station for 24 hours in order to make way for a day of moving creativity. However, DEMO 2022 is even more ambitious in its reach.

This year, the work selected to be displayed will take over more than 5000 digital screens across the whole of the Netherlands. Whether you’re in Rotterdam, Amsterdam, Utrecht or elsewhere, typographical motion designs, 3D worlds and other motion-focused design work will be seen up and down the country.

“DEMO is an extraordinary event in the public space,” say the organisers. “It builds a bridge between the subject area of designers and artists, and the general public. Commercial advertisements in the streets give way to inspiring designs. Everywhere in the Netherlands.” As a result, DEMO is not only the biggest motion design festival in the world but also, for 2022, marks the biggest open-air exhibition ever organised.

If you’d like to take part, the studio are encouraging creatives to send in their motion work here, up until 30 June. Any style of motion work is suitable, but it must be non-commercial in its use. Following the closing date in June, Studio Dumbar will work with a range of curators – creative director of Studio Dumbar/DEPT® Liza Enebeis, motion designer Connor Campbell, art director and designer Koos Breen, creative coder and designer Tim Rodenbröker, and Niels van der Donk and Vikki Young of Yonk – who will select the work to be showcased on the event date in October.

An unimaginable festival of visual possibility in motion, DEMO will see creativity take over the country, whether you’re passing by a petrol station, running for a train or plane, wandering the streets, or driving down the Dutch highway. For more information, head here.

Gallery(Copyright © DEMO, 2022)

A row of silver ticket barriers leads towards a large, vibrant digital screen in a modern transit hub. The screen and a mirrored ceiling display colourful, abstract floral imagery.
A large digital installation in a public space displays a repeating sequence of circular, red and blue abstract patterns. To the left, a red screen reads “Design in Motion Festival”. People walk past and observe the screens beneath a mirrored ceiling.
A view through a black, organic grid structure towards a series of large, glowing digital screens. The screens display abstract, colourful patterns of red and white organic shapes. Polished chrome pillars reflect the surrounding light and architecture of a modern transit hub.
A futuristic transit hub features a black, organic lattice ceiling that reflects the surrounding lights. Large digital screens display bold graphics, including red text that reads “NO END” and white text that reads “RELEVANT TEXT”.
The storefront of an Etos pharmacy, featuring a glowing green pill bottle icon with a cross. A digital screen next to the entrance shows a group of small, pink figures against a blue background.
A black, organic grid structure hangs from the ceiling of a bright hall. Behind it, large digital screens display bold colours, patterns and the words “EXHIBITION FESTIVAL”.
A colourful graphic poster of a stylised face is displayed in a backlit frame. It is set against a white tiled wall in a pedestrian tunnel with a metal grid ceiling.
A person walks through a bright, tiled underground station carrying a blue bag and a large tote. They pass several large, silver pillars featuring glowing digital screens with colourful abstract imagery.

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(Copyright © DEMO, 2022)

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About the Author

Lucy Bourton

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Lucy (she/her) was part of the It’s Nice That team from 2016–2025, first joining as a staff writer after graduating from Chelsea College of Art with a degree in Graphic Design Communication, eventually becoming a senior editor on our editorial team, and most recently at Insights, a research-driven department with It’s Nice That.

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