It’s Nice That is excited to be partnering with DEMO – Design In Motion – Festival this year. Taking place on 7 November 2019, DEMO will take-over every screen on every platform of Amsterdam Central Station for 24 hours. We’ll be covering the event, which was initiated by Studio Dumbar (part of Dept) and Exterion Media NL on our site, as well as curating our own section of the festival, choosing participants from an open call.
Taking place on 7 November later this year will be a complete take-over of every screen on every platform or hall of Amsterdam Central Station in an effort to give moving image the platform it deserves. Design In Motion Festival – DEMO – will give the best motion designers and studios a chance to exhibit their work within the station on one of its 80 screens, over a period of 24 hours via an open call.
The project was initiated by Studio Dumbar and Exterion Media Netherlands, the two having been brought together by ADCN Club for Creativity. Taking place in one of Amsterdam’s busiest places, the festival will give motion design a platform where it can be viewed, and appreciated, by all. “DEMO is here to intrigue, inspire and create a lasting experience,” reads its mission statement.
Offering a break from the onslaught of commercial messaging that usually fills the screens, the festival will turn Amsterdam Central Station into a gallery. The works are to be curated by Studio Dumbar’s creative director Liza Enebeis, interdisciplinary designer Koos Breen, and graphic and motion designer Xavier Monney. This curatorial team will design a programme that changes every hour, creating a “whole new motion experience”.
While the team has invited some of their favourite motion designers, DEMO aims to give anyone – studio, designers, up-and-coming talent or institution – a chance to showcase and so has put out an open call for work, starting on 11 April.
It can be new or existing work, but must be non-commercial. All types of work are welcome through, from experiments to sketches and personal projects and you can submit up to ten different pieces of work. So whether you’ve got a moving poster or an abstract bit of kinetic typography to share, head to DEMO’s website to see the full list of specifications and submit. You have until 31 July to do so, with participants announced on 30 August 2019.
As part of the 24 hours, It’s Nice That will be curating our own section of the festival and so will be involved in the final judging process. We’re super keen to see wide-ranging submissions from across the globe so make sure you submit – and tell all your friends, parents, teachers and colleagues to do so too.