DesignStudio has created a new identity for the Premier League, aiming to form a “bold and vibrant identity” with a contemporary take on the lion symbol.
“The lion is part of the competition’s heritage,” says DesignStudio “It’s now flexible for digital and broadcast formats.”
It adds: “Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world. We’ve created an identity that’s purpose-built for the demands of the modern world, while staying true to the Premier League’s history and heritage.”
The new look will be used from season 2016/17 onwards.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.