Design school the Future London Academy has unveiled a redesigned visual identity by Russian agency ONY with consultancy from designer Michael Wolff, co-founder of Wolff Olins. The school offers short courses, talks and workshops with industry leaders, including Michael Wolff, and has rebranded to appear more reflective of its “future-facing” ethos.
“The old branding was very London-y, but not really Future-y,” the design team quips. The update has therefore seen the branding lose its William Morris pattern background and graduated type in place of a bold yellow as its core colour, and more modern bespoke typography. The type was inspired by the architecture of London, the team explains. “One interesting rhythmic feature… was a triangle, that appears in the architecture of the city quite often. Mostly, it is a module structure, as seen with London’s Gherkin building. Connecting geometry of the city with the plastics of the font, the triangle became the first origin of the visual decision.”
“Refraction” was also a theme ONY tapped into for the branding, again apparently referencing London’s architecture. In some still and animated visuals, a transparent prism appears overlaid on the type, refracting the text.
ONY also redesigned the school’s coat of arms, creating a “minimalist” update which maintains the original structure but strips away the traditional details.
- Illustrator Ben Kopp’s nostalgia-drenched personal work
- Iggy Ldn's poignant new film Silk reclaims the essence of the jazz era in the 21st century
- Ways of Seeing: Laurie Rowan fills FACT's architectural space with a troop of exploring characters
- Brian Blomerth illustrates a journey to "surf discovery" even though he's terrible at surfing
- Photographer Sam Gregg shoots the true face of Naples
- Prolific artist Miroco Machiko’s animal menagerie
- Netflix unveils Netflix Sans, a new custom typeface developed with Dalton Maag
- Lacoste swaps famous crocodile logo for ten endangered species
- A chat with the Orwellian mastermind in charge of the UK town known as Scarfolk
- Director of Taylor Swift's Delicate video accused of copying Spike Jonze’s Kenzo advert
- Dive into Mikey Joyce's portfolio with its “healthy balance of calculated and convoluted silliness"
- Original sets and puppets from Wes Anderson’s Isle of Dogs to be exhibited in London