Launch Recite Me assistive technology

Harmony Korine shoots Harry Styles for new piglet-featuring Gucci ad

—
Date
22 May 2019
Harry Styles stands in a cluttered office, talking on a vintage telephone. He wears a red blazer over a striped shirt and a headband, with a white duck perched on his shoulder. The room is filled with eclectic objects, including two classical busts and a small pig standing on the desk. In the background, blue binders are lined up on a shelf.

Every so often life’s gloom temporarily lifts and you’re presented with something so strange and wonderful that you can’t help but feel a grin creep over your face. Today we’ve been blessed with such a thing: Harmony Korine has shot a bandana-wearing Harry Styles enjoying the company of a few pigs and a rather regal bevy of swans.

Korine’s latest work for Italy’s most famous luxury leather merchants Gucci sees the Trash Humpers director using the former One Direction phenomenon to highlight what we’re told is creative director Alessandro Michele’s “oneiric vision” of contemporary high-end menswear.

Earlier this month we brought you news that Korine and Alessandro had locked heads on a superbly surreal book which saw the pair having a laugh amongst the glorious ruins of Pompeii and Herculaneum.

To get fashionistas salivating for Gucci’s Pre-Fall 2019 men’s tailoring collection, Korine has got Harry Styles all dolled up. The brand describes Styles as playing an “eccentric yet nonchalant character, surrounded by his pets in a classical environment, reflecting the House’s vision for a new formal wardrobe.”

Harry Styles stands in a cluttered office, talking on a vintage telephone. He wears a red blazer over a striped shirt and a headband, with a white duck perched on his shoulder. The room is filled with eclectic objects, including two classical busts and a small pig standing on the desk. In the background, blue binders are lined up on a shelf.
Above

Harmony Korine: Gucci (Via Gucci)

A person wearing a bright magenta blazer and red trousers stands in a cluttered sculpture studio. They are surrounded by numerous white plaster casts of heads and figures.
Above

Harmony Korine: Gucci (Via Gucci)

A person in a purple blazer and red trousers stands in a cluttered garden, holding a blue book. They look upwards as pieces of paper float around them, surrounded by classical sculptures and a cluster of white swans.
Above

Harmony Korine: Gucci (Via Gucci)

A person in a grey suit and headband stands in a cluttered garden, holding two Gucci bags. They are surrounded by white swans, two small pigs and weathered stone sculptures.
Above

Harmony Korine: Gucci (Via Gucci)

A person stands in a cluttered outdoor space filled with overgrown plants and weathered sculptures. They wear a grey cape over a matching waistcoat and dark trousers with a red stripe.
Above

Harmony Korine: Gucci (Via Gucci)

Harry Styles stands in a room filled with classical sculptures, wearing a bright blue suit and a red headband. A large white swan is draped across their shoulders.
Above

Harmony Korine: Gucci (Via Gucci)

Share Article

Further Info

About the Author

Josh Baines

—

Josh Baines joined It's Nice That from July 2018 to July 2019 as News Editor, covering new high-profile projects, awards announcements, and everything else in between.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.