Accept & Proceed’s David Johnston talks us through the impact of B Corp status on hiring

This week, the team at If You Could Jobs shares a new opinion piece penned by David Johnston, the founder of creative agency Accept & Proceed.

10 December 2021

Every month we’re inviting creative professionals and industry leaders to share their thoughts on a topic they care about from the world of work. This month, we hear from the founder of creative agency Accept & Proceed, David Johnston, who talks us through what it means to be a B Corp and why so many of the studio’s new hire candidates are applying only to them.

“Over the past year, as an agency, we’ve come across more and more young designers who aren’t satisfied with quietly supporting and standing by on the good side of history — there is a rising and prominent desire to act. Beyond volunteering, grassroots organisations and pro bono work; these efforts are now the minimum that one can and should do, but we hear the rallying cry that there is more work to be done.

“We have heard from numerous applicants that our B Corp certification was a key motivator in applying to join our team. Interestingly, some of our candidates are proud to let us know that they are only applying to B Corp studios, which leads us to ask: How many are there? B Corps are still far and few within the creative agency sphere, but there is an even wider pool of interested applicants who wish to be part of a greater movement through their work.”

You can read the full article over on the If You Could Jobs Journal.

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This Week’s Edit

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