Artists Ravi Deepres, Sutapa Biswas, James Brunt, Patricia Volk, Mark Titchner, Katrina Russell Adams, Kristina Veasey and James Alec Hardy are set to have their work displayed on the nation’s televisions as part of a new initiative launched by ITV today.
As of 1 January 2019, ITV Creates will see an artist given a week to craft their own take on the ITV ident, which will then be broadcast across the ITV schedule for the following seven days. The scheme has been introduced by ITV Creative, which is, as you’d imagine, the national broadcaster’s in-house creative agency.
“Idents have been around since the dawn of TV and the way they have behaved has changed very little. We wanted to push against the prevailing convention that idents are set, the idea that they are moving wallpaper that lasts 5 or 10 years without changing,” says Tony Pipes, the executive creative director at ITV. Pipes adds, “With this project, we’ve not only given a platform to some of Britain’s best visual artists, but we have also found a way to continually entertain and surprise our viewers. This work reflects ITV as a 21st Century broadcaster, part of the fabric of culture, as an endlessly creative organisation.”
The channel has also announced plans to “dedicate one month of the year to new student talent, offering opportunities to young artists at the very beginning of their careers, by working with universities in different parts of the country to offer art students the opportunity to design the ITV identity during that month.”
Check out a selection of images from forthcoming idents below.
- Matthew Keff digitally riffs off the design tropes of social media and advertising
- For illustrator Doris Liou, “drawings are about what you want to show others”
- Julian Glander is on the lookout for a collaborator to create a new set of emojis
- Revue Tintamarre is a free publication showcasing the work of one student every month
- Marta da Silva’s impressive portfolio is “fluid, futuristic and somehow blissfully chaotic”
- Double Click August is full of playful designs that prompt user interaction
- Led By Donkeys is crowdfunding £50,000 for “honest” No Deal Brexit ad campaign
- Taschen’s recent release celebrates “the greatest cat photographer of the 20th Century”
- The Advertising Standards Authority has banned its first ads for “harmful” gender stereotyping
- Introducing the It’s Nice That Graduates of 2019!
- Suzy Chan’s portfolio boasts original graphic design, animation, typography and so much more
- Stefanie Tam’s graphic design grounds conceptual thinking in compelling visuals