Artists Ravi Deepres, Sutapa Biswas, James Brunt, Patricia Volk, Mark Titchner, Katrina Russell Adams, Kristina Veasey and James Alec Hardy are set to have their work displayed on the nation’s televisions as part of a new initiative launched by ITV today.
As of 1 January 2019, ITV Creates will see an artist given a week to craft their own take on the ITV ident, which will then be broadcast across the ITV schedule for the following seven days. The scheme has been introduced by ITV Creative, which is, as you’d imagine, the national broadcaster’s in-house creative agency.
“Idents have been around since the dawn of TV and the way they have behaved has changed very little. We wanted to push against the prevailing convention that idents are set, the idea that they are moving wallpaper that lasts 5 or 10 years without changing,” says Tony Pipes, the executive creative director at ITV. Pipes adds, “With this project, we’ve not only given a platform to some of Britain’s best visual artists, but we have also found a way to continually entertain and surprise our viewers. This work reflects ITV as a 21st Century broadcaster, part of the fabric of culture, as an endlessly creative organisation.”
The channel has also announced plans to “dedicate one month of the year to new student talent, offering opportunities to young artists at the very beginning of their careers, by working with universities in different parts of the country to offer art students the opportunity to design the ITV identity during that month.”
Check out a selection of images from forthcoming idents below.
- Protests, cute culture and the UK’s fruit market: Suzy Chan on her innovative design practice
- Multi-disciplinary artist Samuel Burgess Johnson on his work for The 1975
- Amanda Baldwin translates everyday objects into fine art reflections of society
- Animator and illustrator Anna Katalin Lovrity works with “brave and rough shapes”
- Charles-Henry Bédué photographs the intimacy and mystery of family homes
- Erik Brandt releases his final Ficciones Typografika as a book documenting the project’s entirety
- Photographer Ryan Duffin embraces the quirks of his subjects and the outtakes of life
- Q is the world’s first genderless voice hoping to eradicate gender bias in technology
- How and when do you shut down your studio? Carly Ayres on the decision to close HAWRAF
- Alexis Jamet's animations are warm, nostalgic and beautiful in their simplicity
- KFC's latest ad reminds you it's not AFC, BFC, or even CFC