Karan Singh designs graphics for Asics Mexico 66 sneaker, inspired by Lance Wyman

Date
17 January 2018
Reading Time
1 minute read

Karan Singh has worked with the Berlin-based creative agency, The Adventures Of, on the campaign of Asics’ anticipated Onitsuka Tiger debut of the Mexico 66SD trainers. Karan, who has been featured on It’s Nice That in the past, has applied his eye-catching, pattern-packed illustration style to the new campaign by Halal, which includes a film directed by Juriaan Booij and photography by Olya Oleinic. Comprised of many colour waves, Karan drew inspiration from the American graphic designer Lance Wyman’s work on the 1968 Mexico City Olympic Games.

Gustavo Vieira-Dias, creative director of The Adventures Of, states: “Created by Lance Wyman, the Mexico 68 had one of the most iconic visual identities for the games ever. Using it as a starting point, our task was to create a contemporary interpretation of its bold lines, colours and patterns whilst remaining authentic to the aesthetics of the Onitsuka Tiger brand.” Karan Singh’s striking designs reinvent the Mexico Games’ visual identity, adapting it for a more contemporary aesthetic. The campaign’s photographs see Karan’s graphics interact with the surrounding set in a dynamic and vibrant way that brings the Mexico 66SD trainers to life.

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About the Author

Daphne Milner

Daphne has worked for us for a few years now as a freelance writer. She covers everything from photography and graphic design to the ways in which artists are using AI.

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