After seven years, the new Lego House will open its doors to the public on 28 September 2017, finally realising everyones’ dream of entering a ‘real’ Lego building. Built in Billund, Denmark (the “Home of the Brick”), the Lego House will provide a range of creative experiences for both adults and children. The creation of the new educational space is another step on the brand’s quest to support “Learning Through Play” by allowing children to use their creativity to stimulate their development.
Designed by architect Bjarke Ingels, founder of Bjarke Ingels Group (BIG), the building is comprised of 21 large white blocks in the style of the iconic Lego brick, stacked one on top of the other. Although an apparently simple move, it represents the core building blocks of creativity and play that are at the centre of the brand’s ethos. “If BIG had been founded with one single purpose, it would be the purpose of building the Lego House,” stated Ingels in a promotional video on the brand’s website.
Inside, the building is made up of five colour-coded physical spaces, each representative of one of the five competencies of Lego’s “Learning Through Play“ – having fun, experimenting, tinkering, messing around and making mistakes. Each zone provides a specifically tailored experience that enables children and adults to exercise creativity, cognitive abilities, emotion and social play with outdoor areas designed to cater for physical play and spatial awareness.
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