After seven years, the new Lego House will open its doors to the public on 28 September 2017, finally realising everyones’ dream of entering a ‘real’ Lego building. Built in Billund, Denmark (the “Home of the Brick”), the Lego House will provide a range of creative experiences for both adults and children. The creation of the new educational space is another step on the brand’s quest to support “Learning Through Play” by allowing children to use their creativity to stimulate their development.
Designed by architect Bjarke Ingels, founder of Bjarke Ingels Group (BIG), the building is comprised of 21 large white blocks in the style of the iconic Lego brick, stacked one on top of the other. Although an apparently simple move, it represents the core building blocks of creativity and play that are at the centre of the brand’s ethos. “If BIG had been founded with one single purpose, it would be the purpose of building the Lego House,” stated Ingels in a promotional video on the brand’s website.
Inside, the building is made up of five colour-coded physical spaces, each representative of one of the five competencies of Lego’s “Learning Through Play“ – having fun, experimenting, tinkering, messing around and making mistakes. Each zone provides a specifically tailored experience that enables children and adults to exercise creativity, cognitive abilities, emotion and social play with outdoor areas designed to cater for physical play and spatial awareness.
- Josephin Ritschel presents architecture and its surroundings as a stage for storytelling
- Gender, sexuality and male identity as seen through the lens of Jorge Perez Ortiz
- Gab Bois transforms things we’ve seen a thousand times into something spectacular
- Aysha Tengiz on her joyous, colourful and slightly depressing illustrated scenes
- Satellite photography, drawing tools and interactive logotypes feature in Double Click September
- Lego reveals first brand campaign in 30 years, Rebuild the World
- “All you see is lazy photography everywhere”: Martin Parr discusses his career, Brexit and obsession
- The work of Xiangyu Liu is weird and fantastically unpredictable (some NSFW)
- Caterina Bianchini Studio designs a dog-themed identity for a conveyer belt cheese restaurant
- Ikea invites people to “try on” Virgil Abloh furniture collection at LFW
- Hans Findling on his experimental and multidisciplinary approach to design
- Introducing the It’s Nice That Graduates of 2019!