First there was the teaser campaign we weren’t sure was real. Then there were the men, knee deep into a mid/quarter-life crisis, dreaming of recreating Back to the Future. Now it’s finally here: Lexus has launched its hoverboard, Slide. Lexus worked with CHI&Partners to create the board, which is more than a year in the making, and uses what Lexus describes as “magnetic levitation” – a combination of liquid-nitrogen-cooled super-conductors and permanent magnets – to make it float. A new promo video for the product was launched last night showing skateboarder Ross McGouran teaching himself to float. Shot by director Henry-Alex Rubin, we see Ross tackling the Smuggler custom-built hoverpark.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.