Newcastle alt-pop band Maximo Park have released a new video for their single, Get High (No, I Don’t).
The video is by directorial duo James & James and stars artistic director of Southpaw Dance Company, Robby Graham. “The idea for Get High (No, I Don’t) had been bubbling under the surface for a while,” says the duo. “We’d talked a bunch about theatrical lighting and some kind of dogma style set shoot for a while, too.”
The video sees Robby repeatedly perform a dance that plays out a day-to-day routine, gradually getting more aggravated, before he can fall back into bed again. “When this track landed the rest of the creative quickly clicked. It took about 30 minutes from hearing Get High to having worked up the simple creative of a person rebelling against the structures of society – all choreographed.” James & James has also shared a collection of behind the scenes photographs of the video shoot with It’s Nice That.
The video follows Maximo Park’s previous single, Risk to Existwhere all proceeds from the sale were donated to Migrant Offshore Aid Station. Their politically charged album of the same name will be released 21 April.
About the Author
Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. In October 2016 she became a staff writer on the editorial team and in January 2019 was made It’s Nice That’s deputy editor. Feel free to get in contact with Lucy about new and upcoming creative projects or editorial ideas for the site.