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Nasa Graphics Standards Manual Reissue now on general release

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Date
13 April 2016
Two copies of the Nasa “Graphics Standards Manual” are stacked against a black background. The top book is wrapped in reflective silver foil, with the Nasa logotype printed in black.

After 8,798 backers went crazy for the Nasa Graphics Standards Manual Reissue on Kickstarter, its publishers have now put the book on general release with a super website to match.

The book republishes the 1974 Nasa design manual by New York firm Danne & Blackburn, detailing how the space agency’s graphic identity should be used on everything from letterheads to rockets. Pentagram associate partners Jesse Reed and Hamish Smyth scanned and printed Richard Danne’s original personal ring-bound copy of the manual to recreate the hardcover book in all its retro-futuristic glory.

“Speaking as a design nerd,” says Hamish Smyth, “I think the ‘worm’ logo is almost perfect, and the system behind it is a wonderful example of modernist design and thinking. [It] represents an agency whose goal is to explore space and push the boundaries of science.”

It also includes an introduction by Richard, an essay by New York magazine’s Christopher Bonanos and exclusive materials from the DanneDesign archive.

To coincide with the book being available to pre-order, Jesse and Hamish have launched an updated website featuring rare and never-before-seen material from the book.

An open book shows a technical diagram of a Nasa space shuttle on a white page. The illustration is accompanied by several columns of text under the heading “Nasa Spacecraft Markings”.
Above

Danne & Blackburn: Nasa Graphics Standards Manual Reissue. Image by Brian Kelley.

An open brand guidelines book shows the Nasa “worm” logo repeated in a descending size sequence. The opposite page is a solid brown colour.
Above

Danne & Blackburn: Nasa Graphics Standards Manual Reissue. Image by Brian Kelley.

A close-up of a page in a design manual showing a Nasa form. The form features red lines and a large, bold “Confidential” stamp across the bottom.
Above

Danne & Blackburn: Nasa Graphics Standards Manual Reissue. Image by Brian Kelley.

A grid of red colour swatches on a white page. Each swatch is accompanied by text that begins with “Nasa Red.”
Above

Danne & Blackburn: Nasa Graphics Standards Manual Reissue. Image by Brian Kelley.

An open book shows a layout of text and black and white images. A large image of a Nasa van reads “Aerospace Education Unit” and “Nasa”.
Above

Danne & Blackburn: Nasa Graphics Standards Manual Reissue. Image by Brian Kelley.

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Jenny Brewer

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Jenny oversees editorial output across It’s Nice That. Get in touch with writing pitches for features or opinion pieces, big creative story tips, or questions about all things editorial. jb@itsnicethat.com

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