Netflix has announced it is investing in technology that will automate part of the creative process for making its trailers, hoping to make editing more time-efficient and add personalisation for viewers. As CBS News reports, Netflix’s chief product officer Gregory Peters said in a teleconference that the streaming service is attempting to automate how it indexes characters and scenes in a film or TV show to save editing time, “so that our trailer creators can really focus their time and energy on the creative process”.
The company is known for developing new technologies to streamline production and personalise its content. Back in 2017 it started to personalise artwork shown to each user, tailored to their viewing habits and now a range of different trailers are made for some shows, to cater to different audiences.
Netflix also has a dedicated team building apps and services specifically for the production process – for example Nasdaq reports that in 2019 it is testing a new tool that digitises how scripts are marked up across the production team, moving away from the traditional pen and paper.
This next step for the company will see artificial intelligence involved in reducing time spent on the laborious element of creating multiple trailers for its hundreds of shows, and dedicate its editors to curating and fine tuning the final cut.
- Food for thought on the day the Global Climate Strike begins
- “I always thought Photoshop was a glorified MS paint”: James Lacey on his journey into design
- “If I am flagging on a shoot, she directs me”: Matthew Stone on working with FKA Twigs
- French illustrator Nicolas Ridou makes “the atmosphere the story” in his hypnotic works
- A routine, good music and Charlie Bones: Sean Bate on his graphic design inspirations
- In The Boys, Rick Schatzberg photographs his group in their 66th year of friendship
- “All you see is lazy photography everywhere”: Martin Parr discusses his career, Brexit and obsession
- The work of Xiangyu Liu is weird and fantastically unpredictable (some NSFW)
- Caterina Bianchini Studio designs a dog-themed identity for a conveyer belt cheese restaurant
- Ikea invites people to “try on” Virgil Abloh furniture collection at LFW
- Hans Findling on his experimental and multidisciplinary approach to design
- Introducing the It’s Nice That Graduates of 2019!