Peter Blake collaborates with cycling clothing studio Milltag for a new capsule collection

The co-creator of Sgt. Pepper’s Lonely Hearts Club Band artwork uses Dazzle imagery for the limited edition capsule collection.

9 April 2021
Reading Time
2 minute read

Legendary artist Peter Blake has partnered with London-based cycling clothing studio Milltag for its latest capsule collection. The range is available to pre-order from 1 April 2021 for a limited period, ending on 2 May and to be delivered in July. The collection features a cap, jersey, bib shorts and snood; Milltag’s most popular combination when it comes to a full kit.

The internationally renowned artist Sir Peter Blake rose to prominence during the British Pop Art movement in the 60s. He is perhaps best known for co-creating the sleeve design for the Beatles’ famed album Sgt. Pepper’s Lonely Hearts Club Band. Elsewhere, he has notably worked on covers for two of The Who’s albums, as well as the cover of Band Aid’s Do They Know It’s Christmas, and Live Aid’s 1985 concert poster.

The artist is acclaimed for working across a myriad of mediums including collage, sculpture, painting, engraving and printmaking. A fan of cycling, Sir Peter says of the new capsule collection in a statement: “I’m delighted with the cycle wear range Milltag are about to launch. I have used some of my Dazzle imagery on these pieces and think they have worked well. My racing cycling days are long gone but I still keep up with cycling but now watching it from the side lines.”


Peter Blake in collaboration with Milltag (Copyright © Milltag, 2021)

Born in Kent in 1932, Sir Peter graduated from London’s Royal College of Art in 1953. Towards the end of the decade, he started referencing pop culture in his work, something he would become a pioneer of. He famously collaged advertisements, and with this signature look, became one of Britain’s best known pop artists.

Milltag, on the other hand, was founded in 2010 to create bespoke performance cycle clothing for every level of road cyclists. Aimed at the cycling hobbyists to the lycra-clad pros, the Camden-based company prides itself on working with design specialists and technical materials to manufacture ethically tailored cycle wear made in Europe.

Ed Cowburn, Milltag’s founder and creative director said of this latest collection: “Peter is quite simply an icon of modern British art. He produced works that you’d be hard placed to find anyone who hasn’t them. The chance to take his bold graphics and create a collection is an honour and one that I think is up there with anything that Milltag has produced. Thank you Peter!”

GalleryPeter Blake in collaboration with Milltag (Copyright © Milltag, 2021)

Hero Header

Peter Blake in collaboration with Milltag (Copyright © Milltag, 2021)

Share Article

Further Info

About the Author

Jyni Ong

Jyni joined It’s Nice That as an editorial assistant in August 2018 after graduating from The Glasgow School of Art’s Communication Design degree. In March 2019 she became a staff writer and in June 2021, she was made associate editor. Feel free to drop Jyni a note if you have an exciting story for the site.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.