Gucci has opened a new headquarters in Milan, Italy, designed by architects Piuarch, transforming a former Caproni aircraft factory. The renovated and extended industrial structure built in 1915 has become a hub for its offices as well as a runway, showroom and restaurant.
The renovation aims to celebrate the original features of the building. This includes the abandoned warehouses with brick facades, which offer large open floor plans, and the hangar, originally used for the final assembly of the aircraft. The latter is now being used to host fashion shows, including the current Milan Fashion Week show. A new six-storey, glass tower has been added, coated in rows of sunshades, which mirror the repetitive patterns of the warehouses around it. Piuarch says the new building’s facade design “breaks down the site’s symmetry and generates a powerful chromatic relationship with the red-coloured exposed bricks of the low-level warehouses”.
The 30,000 square metre complex also features a covered outdoor plaza connecting the hangar with the street, and is home to a tree-lined square and gardens. The label’s new HQ is a highly sustainable project with renewable energy sources on site, which the architect says will save Gucci 25% on energy costs.
- Ioanna Sakellaraki explores Greece’s last professional mourners and their rituals around death
- Catalog Press is questioning what a book can be (and maybe it's made of cheese)
- Floriane Rousselot's digital platform Typelab supports and champions the work of young designers
- Photographer Theo Cottle tries to “keep an element of truth” in everything he shoots
- “Stay simple and playful”: Arnaud Aubry talks to us about making his fun and charming work
- Théophile Bartz on his fantastically hypnotic illustrations
- Led By Donkeys is crowdfunding £50,000 for “honest” No Deal Brexit ad campaign
- Taschen’s recent release celebrates “the greatest cat photographer of the 20th Century”
- Introducing the It’s Nice That Graduates of 2019!
- Suzy Chan’s portfolio boasts original graphic design, animation, typography and so much more
- Stefanie Tam’s graphic design grounds conceptual thinking in compelling visuals
- The Advertising Standards Authority has banned its first ads for “harmful” gender stereotyping