London-based creative design agency Praline has designed a new visual identity for Fact Liverpool, which includes a new brand strategy and tone of voice. The identity features a logotype that “expands and adapts to make space for visual content, emphasising Fact’s role as a place where people, art and technology meet,” along with a new colour palette. A redesigned website will be launched in the coming months.
The identity was born from a brief, which itself emerged from a workshop with Fact staff and stakeholders, and looked to “reinvent” and “challenge” the organisation which supports and exhibits film, art and new media.
“Fact is a fantastic institution with an incredible heritage,” Praline founder David Tanguy says. “[It] is at the forefront of innovation and openness; we had to celebrate this in the new visual identity."
“We now have a dynamic, fresh and contemporary identity for Fact that can communicate our vision and ambitions for the future”, Ana Botella, head of programme at Fact Liverpool added. “We loved the concept of a frame, of a window into Fact, but also a window out onto the world. What our work with Praline has created is not just a hugely attractive visual brand but also a new way of communicating who Fact is and our values for excellence, engagement and collaboration.”
- Protests, cute culture and the UK’s fruit market: Suzy Chan on her innovative design practice
- Multi-disciplinary artist Samuel Burgess Johnson on his work for The 1975
- Amanda Baldwin translates everyday objects into fine art reflections of society
- Animator and illustrator Anna Katalin Lovrity works with “brave and rough shapes”
- Charles-Henry Bédué photographs the intimacy and mystery of family homes
- Erik Brandt releases his final Ficciones Typografika as a book documenting the project’s entirety
- Photographer Ryan Duffin embraces the quirks of his subjects and the outtakes of life
- Q is the world’s first genderless voice hoping to eradicate gender bias in technology
- How and when do you shut down your studio? Carly Ayres on the decision to close HAWRAF
- Alexis Jamet's animations are warm, nostalgic and beautiful in their simplicity
- KFC's latest ad reminds you it's not AFC, BFC, or even CFC