FACT Liverpool unveils a new visual identity by Praline

Date
16 April 2018
Reading Time
1 minute read
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Praline: FACT

London-based creative design agency Praline has designed a new visual identity for Fact Liverpool, which includes a new brand strategy and tone of voice. The identity features a logotype that “expands and adapts to make space for visual content, emphasising Fact’s role as a place where people, art and technology meet,” along with a new colour palette. A redesigned website will be launched in the coming months.

The identity was born from a brief, which itself emerged from a workshop with Fact staff and stakeholders, and looked to “reinvent” and “challenge” the organisation which supports and exhibits film, art and new media.

“Fact is a fantastic institution with an incredible heritage,” Praline founder David Tanguy says. “[It] is at the forefront of innovation and openness; we had to celebrate this in the new visual identity."

“We now have a dynamic, fresh and contemporary identity for Fact that can communicate our vision and ambitions for the future”, Ana Botella, head of programme at Fact Liverpool added. “We loved the concept of a frame, of a window into Fact, but also a window out onto the world. What our work with Praline has created is not just a hugely attractive visual brand but also a new way of communicating who Fact is and our values for excellence, engagement and collaboration.”

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Praline: FACT

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Praline: FACT

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Praline: FACT

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Praline: FACT

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Praline: FACT

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Praline: FACT

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Praline: FACT

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Praline: FACT

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Praline: FACT

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Praline: FACT

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About the Author

Bryony Stone

Bryony joined It's Nice That as Deputy Editor in August 2016, following roles at Mother, Secret Cinema, LAW, Rollacoaster and Wonderland. She later became Acting Editor at It's Nice That, before leaving in late 2018.

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