London graphic design studio Spin has worked with BBC Creative to design an animated and printed poster campaign, and a website for the BBC’s typeface, BBC Reith. Aimed at promoting the typeface and its inherent values among BBC staff, the campaign celebrates Reith’s different qualities and variety of styles in a collection of impactful moving posters. For example, one poster highlights its global adaptability for every language; others show how it can be used in a light weight, or a sans serif; and one conveys its balance of style and functionality.
“This project saw the BBC invest in their own typeface to have the variety, breadth and personality to apply to any design,” Tony Brook, founder of Spin, tells It’s Nice That. “Plus it saves them a fortune. Our job was to bring it to life and make it interesting, because if, after all that work, people don’t use it then it’s a failure. So this campaign shows how good it can be, and encourages people to get on board, to enthuse about it, to want to use it.
“We’ve done enough identities to know that if staff aren’t behind it, it won’t work. This shows its benefits, what’s available, not just to the type nerds but everyone at the BBC. You can see it has different tones of voice – the condensed, the light, the heavy. It’s showing off its qualities in an engaging way.”
Spin chose black and white to reference typographic history, Tony explains, but for other practical reasons too: “This typeface has real integrity, so even though we’re having fun with it, we want people to take it seriously. Plus using colour would be tricky – if we used red it would be very BBC One, or yellow it would remind you of BBC Sport, for example. We don’t want to presume what people will do with it. This way it’s open to interpretation, it’s universal."
- Will Anderson on his Bafta-nominated animation, Have Heart
- Bonjour Garçon combines photography and graphic design to make "strong and delicate" work
- Friday Mixtape: Thomas Pratt curates a mix for a night out in the Bahamas
- The spontaneous, saturated and energetic portfolio of photographer Anton Gottlob
- Alexander Mourant's photographs trace a road-trip he took down the length of Africa
- Video artist Natalia Stuyk on crossing from the digital to the physical world
- The Scouts rebrand aims to reflect a “more relevant image of Scouting”
- Airbnb launches new bespoke font Cereal, designed with Dalton Maag for online and offline fluidity
- Benedikt Luft's identity for Lazy represents the joyful nature of a drunken outdoor party
- Sound and vision: Parquet Courts' A. Savage on life as an artist and musician
- Photographs by a teenage Stanley Kubrick reveal the director's intuitive eye for character
- From being bad to burping glitter: things we learned at The Adobe 99U Conference