News / Film

Spoon’s music video made entirely in Photoshop goes out to its graphic designer fanbase

Photoshop is used regularly in the process for making music videos but for Spoon’s latest video, Do I Have to Talk You Into It, director Brook Linder has brought the trusty Adobe programme to centre stage.

The video echoes a YouTube tutorial-style video, but rather than a Photoshop whizz calmly telling you what steps to take, it’s singer Britt Daniel’s voice guiding you along. The fast-paced short shows Britt Photoshopped to the max, stretching out his physical characteristics, reducing him down to his muscles and skeleton and eventually deleting him entirely. All recorded so you see the tools in use, the video is addictive to watch — imagine if it crashed!

The director has previously created music videos for Beck, Nine Inch Nails and The Lemon Twigs. According to Spoon’s statement in Pitchfork, this film honours a large proportion of the band’s fans. “We did the research, and it turns out 80% of our fanbase is composed of graphic designers,” says Britt. “This one’s for y’all."

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Brook Linder: Do I Have to Talk You Into It by Spoon

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Brook Linder: Do I Have to Talk You Into It by Spoon

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Brook Linder: Do I Have to Talk You Into It by Spoon

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Brook Linder: Do I Have to Talk You Into It by Spoon

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Brook Linder: Do I Have to Talk You Into It by Spoon

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Brook Linder: Do I Have to Talk You Into It by Spoon

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Brook Linder: Do I Have to Talk You Into It by Spoon