American fast food chain Subway has revealed a new logo and symbol, to be rolled out to all restaurants in early 2017. The logo has more in common with the sandwich restaurant’s original 1968 logo, with its curvy, upright type, than the recent angular, italicised version. It loosely maintains the colour scheme of the modern logo but uses a darker yellow and lighter green, bringing the colours closer in tone. It also continues the use of the Subway arrows, which are combined for Subway’s new “S” symbol.
With regard to the design credit, a Subway spokesperson told It’s Nice That: “This is a cross-functional project led by our creative team, working with a variety of design partners.”
The rebrand aims to give the brand “a fresh, contemporary look” with the colours “optimised to live and work across all channels.” The icon “distills the arrows into a simple mark,” giving the brand a smaller icon for better use in social media.
The updated brand identity was revealed in two ad spots by US agency MMB during Olympic coverage.